Our Story

Ted and Winnie's is a family owned, thoughtfully curated destination for both big and little. We celebrate the magic of childhood and embrace the adventure that is parenthood with our thoughtfully chosen collection of clothing, decor and collectibles - my kids are all about collecting things!

A note from founder Ellie:

Ted and Winnie's is a Mama and Mini concept store, created for your mini's and inspired by mine. When I am not busy chasing around my kids, Ted and Winnie, I am sourcing my favourite brands from around the world that are both environmentally conscious, aesthetically pleasing and most importantly will be used and loved.
 I come with a wealth of knowledge from my almost 20 year career in the retail industry. My background is in people management and visual merchandising and I am obsessed with exceptional customer service and communication.
To say I am in love with what I do is an understatement. Our products have been both carefully and passionately selected with the parent and child in mind, to make the transition from newborn to childhood a smooth, enjoyable and memorable one. 

A few of our favourite things:


Adventurous, dinosaur loving, 5 year old: What is your favourite item in the shop?
"Wow! That is so hard to choose, there is so many things I like."
Teddy decided his fabourite items are all of our Candylab food trucks and road: "You can make cities out of them, so much stuff to collect and shows you what they look like in real life." - I agree buddy.


Doll loving, always happy, 22 month old wildflower. Winnie has a few favourites that you will always find with her.  A typical toddler, she loves to build towers and knock them down, the Mushie stacking cups are great for this and can be used so many ways. Our Ditty Bird books are also a big hit with our Winnie, she loves anything she can interact with and anything with music! Our books can keep her occupied for hours as she dances and sings along with well known toddler tunes.


Coffee loving, pinterest obsessed, 30-something year old: It is hard to pick a favourite, I source items that I am obsessed with, so I have narrowed it down to my top 3 Mummy must haves. As a busy Mum I love to have essential pieces that I can grab and go, our Studio Noos Mum pouches do just this. They fit nappies, wipes, all my Mummy items and are amazing for on the go (they also look so damn cute!) Our Mushie pacifier cases are another essential item - dummies are like bobby pins and love to go missing! So now there is a place to keep them (and keep them dirt free!) Being a Mum is my favourite job of all and one I am extremely proud of, but I am the first to admit, I totally forget to keep hydrated (I sometimes mistake myself for a camel) so our Bink Mama bottles (which I am so proud to be the first Australian stockist of) are just about the best there is. You can track your water in take with ease, gorgeous on trend colours and bonus option a straw - because everything is better when drunk through a straw, am I right or am I right?! It is my must have Mama item.
Everything we stock has been tried and tested to bring you the very best pieces for parenting (along with some special items for you, Mama!) We hope you love our collection of essentials and we welcome you wholeheartedly to the Ted and Winnie's family.